Having an 'almost too cloyingly sweet to eat' Robert Irvine Fit Crunch Bar, for an Energy Burst this morning.....

.........A 'taste memory' ISSUED FROM A CHILDHOOD MEMORY BANK.....THAT OF A 'BABY RUTH' CANDY BAR, THAT WAS ULTRA-POPULAR, WHEN I WAS IN ELEMENTARY SCHOOL....AND WAS, OFTEN, SERVED IN SCHOOL LUNCHES, WITH A CARTON OF MILK...... SO, I DID A BIT OF QUICK  RESEARCH TO 'SEE WHETHER OR NOT' MORE/LESS CONCERN FOR LONG-TERM HEALTH WAS INVOLVED IN THE NEWER CANDYBAR PRODUCT.....:  

THE "FIT CRUNCH":

INGREDIENTS: PROTEIN BLEND (WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE), VEGETABLE OILS (PALM, PALM KERNEL, SOYBEAN), PEANUTS, SOY PROTEIN ISOLATE, SUGAR, VEGETABLE GLYCERIN, GELATIN [BOVINE], PEAR PUREE, SORBITOL, WATER AND APPLE JUICE.


THE "BABY RUTH"   

INGREDIENTS: SUGAR, ROASTED PEANUTS, CORN SYRUP, HYDROGENATED PALM KERNEL AND COCONUT OIL, NONFAT MILK, COCOA, HIGH FRUCTOSE CORN SYRUP, GLYCERIN, AND LESS THAN 1% OF DEXTROSE, DAIRY PRODUCT SOLIDS, SALT, SOY LECITHIN, SOYBEAN OIL, CARRAGEENAN, TBHQ AND CITRIC ACID (TO PRESERVE FRESHNESS), LACTIC ACID ESTERS.


THE SAME NUMBER OF CALORIES/OZ IN BOTH CANDY BARS........

AND.....FOLDING  'UP' THE  RED FLAP...WHICH REQUIRES A BIT OF TEARING!,.... THAT CONCEALS THE 'REAL INGREDIENT LIST' FROM UNSUSPECTING 'SECRET KANDY KORN' LOVERS, MASQUERADING AS 'HEALTH CONSCIOUS'......REVEALS THIS:   




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